By DISMAS ONYANGO

The Professional Golfers of Kenya ( PGK) has entered into a partnership  with a local marketing communications company, Thinktank Marketing to produce and broadcast a weekly golf series.

The agreement which will see Thinktank Marketing and Independent Communications, an international Television Broadcast company will feature Kenyan professional and amateur golfers, lady golfers, juniors, equipment, simulated golf clinics, and profile golf courses in East Africa will be on air  from 31^st May.

Speaking during a sponsor’s cocktail at the Royal Nairobi Golf Club, Thinktank Marketing managing director Robert Ndwiga said the new show is aimed at showcasing golf as a game and leisure activity. “More and more people are taking up golf, and thus the need for a specific production targeting golfers and aspiring golfers” he said..

Immediate former chairman of the PGK Charan Tethy who presided over the event lauded the move to air golf related programmes on TV saying it would encourage the golf professionals as well and populalize the game. “We are very proud to be associated with this initiative” he added.

“As PGK, we have been waiting for an opportunity where the Professionals and even amateurs can enjoy  the limelight and this for us came at the right time.

The producers of the show indicated that they would be relying on sponsors to support the transmission and production of the 25 minute programme through exclusive advertising spots on air.

“We are very happy to launch this milestone opportunity for golfers and we would like to offer a unique and customized opportunity to bring brands to live through this programme . The show will take viewers on a journey where the greens   meet the fairways” announced Ndwiga.

He said the programme includes golf instructions, profiles of professional golfers, golf course profiles, lady golfers, junior golf foundation  the game and much more.

Speaking during the launch, the chief guest, information minister Samuel Poghisio, also lauded the move, citing it as a step in the right direction towards creating content for local television.

“”This is a very commendable move and we are encouraging more Kenyan companies to start producing local content rather than relying on foreign programming” said the minister. joyas pandora joyas pandora

This entry was posted on Sunday, April 22nd, 2012 at 1:27 PM and is filed under Golf News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.